
In December 2014, the Atlassian Foundation helped co-found the Pledge 1% Movement. This is a global initiative aimed at creating a βnew normal,β where companies of all sizes pledge to make giving back β at least 1% of annual profits, 1% of employee time and 1% of company equity β part of their DNA.
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https://www.benefitnews.com/opinion/using-data-to-engage-in-social-impact-programs