PassionIT News

The question posed in the slogan of Neo Financial’s new marketing campaign shows that the FinTech startup is clearly positioning itself against Canada’s big banks.

But the company’s newest product launch and broader roadmap continue to put upstart Neo in competition with both the incumbent big banks and fellow challengers like Wealthsimple and Questrade.

The three-year-old startup has been vocal about its plans to take on Canada’s incumbent financial giants by creating a full suite of FinTech products. Today, the company officially launches its new product, Neo Invest.

Neo Invest is an actively managed investment platform: unlike robo-advisors like Wealthsimple, Neo has built a digital investing platform that will be managed by professional money managers.

Neo Invest will allow consumers to start investing with as little as $1, and to customize their portfolios based on goals and risk comfort. The platform will allow for investments in cryptocurrencies, real estate and infrastructure funds, and other hedge fund-like strategies.

Neo is able to launch its investment platform through a partnership with startup OneVest, which will manage the portfolios, according to Neo co-founder and CEO ​​Andrew Chau.