While the last century has seen a boom in new medicines and healthcare technologies, the fundamental relationship between patients, healthcare professionals and the pharma industry has stayed the same - until the outbreak of Covid-19.
The pandemic has made us reevaluate how we access information, driving people to look to digital for answers. Rob Barker, CEO at OPEN Health explains how this has affected pharma:
https://www.globalthoughtleaders.org/articles/how-digital-health-is-changing-the-relationship-between-patients-and-health-providers