PassionIT News

At least 6 in 10 experts (63 per cent) believed that word of mouth, or referral is the primary channel of recruitment in Public Affairs, followed by LinkedIn (55 per cent) and Recruitment Agencies (51 per cent), according to a study conducted by PAFI-Ipsos Public Affairs Career in India.

Though retention was seen as a major challenge by at least 2 in 3 of the experts polled. For high levels of churn, the experts believed that better job opportunities in the market (47 per cent), unrealistic expectations from employers (34 per cent), and salary discontent (30 per cent) could be some of the reasons, the report read.

It further stated that almost 6 in 10 professionals interviewed (59 per cent) felt the biggest challenge for the industry per se was the lack of relevant metrics to demonstrate business value (59 per cent) and vague career progression path (47 per cent).   

These are some of the key findings of the Public Affairs Forum of India (PAFI)-Ipsos joint study titled Public Affairs Career in India – a turning point.

https://www.businessworld.in/article/Word-of-mouth-Referral-Primary-Source-Of-Recruitment-In-Public-Affairs-Study/23-11-2022-455086/