PassionIT News

Farm equipment took the keynote spotlight at the CES technology trade show in Las Vegas, as "human security for all" became the first theme in its 56-year history.

In his speech opening the Consumer Electronics Show on Thursday, John Deere Chief Executive John May laid out a strategy of using technology to feed a hungry world as arable land and rural labor decline while costs are rising.

"Technology allows farmers to create more with less," May told an audience of 2,000 at one of the world's largest tech events, organized by the Consumer Technology Association (CTA).

https://www.reuters.com/business/ces-technology-trade-show-adopts-social-theme-2023-01-07/