PassionIT News

University libraries can be powerful cornerstones of an open innovation ecosystem for entrepreneurs. They are a source of worldwide market research for entrepreneurs looking to expand outside national borders with their existing enterprises. Social networking sites (SNS), which have been widely adopted by libraries as a means of engaging with students, are increasingly being utilized to provide market information to business communities. SNS can assist startups in forming and maintaining strong strategic ties with libraries to obtain ongoing support for globalization efforts. This column discusses the numerous benefits and some problems of using social media to develop such collaborations, particularly in terms of giving useful market insights to entrepreneurs (implementing partnerships). 

https://www.sciencedirect.com/science/article/abs/pii/S0099133322000209