PassionIT News

The evolving world of sales has reached a turning point where companies must democratize data, giving all salespeople access to the best resources to effectively compete in today’s global market. But gathering, maintaining, and cleaning the data a business needs can be difficult and overwhelmingly resource-intensive.

That’s why ZoomInfo, the software company that delivers detailed insights about prospects and businesses, is transforming sales through actionable data. The better your data, the greater your advantage. It’s a stark difference from the old world of sales.

“Sales used to be about who you knew, not what you knew,” said Chris Hays, ZoomInfo’s President and Chief Operating Officer. “In the marketplace, though, buyers have become more intelligent. Once sales started to digitize and demand efficiency, there was no going back.”

‍https://www.globalthoughtleaders.org/articles/in-the-new-world-of-insight-sales-companies-pinpoint-their-next-customers