A thought leader inspires innovation within their field. Whether they are an individual or a business, thought leaders are described as experts within their niche, and authoritative voices that shape opinions.
So how does business thought leadership work? If a brand positions itself as a leader within its field, it is more likely to reach its target demographic. Using your voice to provide help, guidance, and new insights to your audience is a great way to insert your business into the conversation.
https://www.leavedates.com/articles/can-thought-leadership-boost-small-business-success