PassionIT News

In 2008, The Guardian called him “the pollster with the uncanny ability of getting it right". In 2015, the Financial Times referred to him as the “man with all the answers". Stephan Shakespeare is the founder of British market research and opinion poll company YouGov, which is well-known in the UK for its headline-grabbing and often accurate political polls.

https://www.livemint.com/Companies/iERwA5hDi2ZprxQYaBu6CL/Market-research-has-to-become-more-sophisticated-YouGov-CEO.html