At CES 2021, Cadillac will showcase how it continues to push the boundaries of the in-vehicle user experience. Early in the new vehicle development process, the Cadillac team invited innovative companies from outside the automotive industry, including Territory Studio and Rightpoint, a Genpact company, to help reimagine the user interface. Focused on artfully integrating aesthetics, purpose and technology, these teams helped bring to life Cadillac’s all-new vehicle displays.

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