IBM has confirmed the expansion of its AI technology IBM Watson Advertising Accelerator for OTT and video, designed to help marketers move beyond contextual relevance alone. Accelerator aims to leverage artificial intelligence dynamically to optimise OTT ad creative for improved campaign outcomes at scale, not dependent on traditional advertising identifiers. While compatible with most streaming platforms, IBM is partnering closely with programmatic and converged video solutions specialist Xandr to help scale adoption of Accelerator.

Read More at:

https://advanced-television.com/2021/05/04/ibm-watson-advertising-accelerator-expands-to-ott/