You might think that Amazon is all about box shifting products in ginormous volumes and you wouldn’t be wrong. But, Amazon’s raison d’être goes much deeper than this as they aim to be the most customer centric company in the world, and that’s why one of their programmes is Amazon Launchpad. Launchpad aims to attract the brightest products designers and assist them to develop new products to delight customers in the future and it’s all about innovation and design.

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https://tamebay.com/2021/06/innovation-fostered-by-amazon-launchpad-incubator.html