Fashion is notoriously one of the most unsustainable and pollutive industries in the world. Did you know that the average EU citizen consumes nearly 26kg of textiles every year and throws away about 11kg? In fact, since 1996, around 40% more clothes have been purchased in the EU, per person. As consumers compete in the never-ending race of keeping up with fast-moving trends, fast fashion reigns – bringing with it cheaply produced products and exploitative practices.

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https://www.eu-startups.com/2021/09/10-promising-european-startups-disrupting-the-sustainable-fashion-industry/