Why market research is critical for startups

If you're like most startup founders, you're probably always looking for ways to gain an edge on the competition. One way to do that is to make sure you're constantly gathering feedback from your target market. This is where market research comes in.

Market research is critical for startups for a number of reasons. First, it can help you validate your business idea. Second, it can help you understand your target market better. And third, it can help you make better business decisions.

https://fastercapital.com/content/Case-Studies-of-Successful-Market-Research-Startups.html