Last year has been a year of ups and downs, especially due to the COVID-19 pandemic, which hit across the globe. A lot many strong entrepreneurs in India have dived into business opportunities and tested their ideas. While some of them have failed, others thrived like anything. India supports the rise of startups because it has low-cost skilled labor, funding from national and international investors, and growth opportunities. According to Financial Express, start-up funding has reached a new high in 2023. In addition to the huge venture capitalists, institutional investors and pension funds are also investing in many new online businesses.  In the period of Jan-March 2021, investors have infused around $4.4 billion into Indian startups, and this amount is 26% more than the investments made last year in the same quarter.  The top gainers in the funding deals are the Fintech and Financial Services companies (123), followed by Retail and Ecommerce companies (99) and EdTech companies (84).  This shows that startups have found a way to stay aloft even after the turbulence due to the COVID-19 pandemic in India.

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