Background of the study

Product marketing is critical for increasing sales and thus profit for the industry.However, in academic environments such as universities and colleges, the marketing of libraries and information is done through professional librarians who must envision that the reading public will become aware of their library services. Libraries are regarded as intellectual repositories. It is also known as a storehouse of knowledge. It is true that all libraries around the world are brimming with reading materials such as books, journals, films, images, manuscripts, audio-visual materials, and so on, all of which contain knowledge recorded by people, eminent writers, and eminent personalities.Because libraries are no longer the only information providers, the preservation of this knowledge is a primary task of all libraries and information centers. This necessitates the need for professional librarians to market the resources that libraries possess.They now have to compete for customers with the internet, bookshops, online book dealers and the demand for more efficient services and the needs of users.

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