Revenue teams are the heart and soul of every product-based company since they bring in the money to actually run the business in the first place. However, as it is right now, sales is grunt work, with long meetings with no real communication, just two teams talking.

Companies, therefore, have tried to ease the grunt work that remains with the sales teams; the most promising of this is using assistive AI to augment and automate the entire sales process. However, a gap still exists, in terms of personalisation of the conversations during the deals.

https://inc42.com/startups/humantic-ai-technology-personalise-sales-deals-revenue-teams/