Historically, investing for most people has typically involved an investor choosing good and profitable companies that would likely continue to be good and profitable. The investor then bought that company's stock, hoping they had made the right call. For today's more socially aware investors, that way of investing is simply not enough; they also want to influence social and ethical practices.

Impact investing

According to the Global Impact Investing Network, impact investing is investing with the intent not only to make money for the investor, but also to create a measurable benefit to society. Impact investors are trying to make a social or environmental impact through their investments rather than just make money for themselves. Depending on a particular investor's goals, they may seek returns that are above or below the market rate or be less concerned about returns at all.

https://netimpact.org/blog/what-is-impact-investing?gclid=CjwKCAiAioifBhAXEiwApzCztvQI4OjZ5263NJaroJOpfuExLJ9MR7_SXtHrPxrgtXU-Y5YDzoogURoCDycQAvD_BwE