Holed up in their homes amid the Covid-19 pandemic and the resultant countrywide lockdown between March to May last year, one would imagine that personal care and beauty would be the last thing on the minds of buyers. With minimal social obligations, and physical distancing protocols in place, the burden of putting up an appearance would have been lifted from the shoulders of many. Or so one would think. Shantanu Deshpande, founder and CEO of Visage Lines, which owns and runs the D2C men’s grooming brand Bombay Shaving Company, feels that the pandemic has accentuated customers’ consciousness of personal hygiene and grooming. 

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https://inc42.com/buzz/bombay-shaving-company-to-expand-private-label-play-with-funding/