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Uthhan: First Marketplace for India Artisans to Sell their Handicrafts to End-Customers

An initiative named Uthhan is an endeavor to empower these artisans, by ensuring profit from artifact sales go directly to the artisan families without any middlemen.

Uthhan founded in 2012 when  Mr. Leemon Ravi visited one of the tribal artisan colonies in Kerala. He has seen those artisan families over there were ready to give their products in exchange for food. Their condition was so pitying that they had no place to sleep or preserve their products. Later he has found out that they are the third-largest population in India and still underprivileged because of middlemen. The value of their products is not reaching them because of middlemen interference. The new generation is not taking up this skill. There will be a huge shortage of artisans in the future. So he decided to start an initiative that can empower the artisans.

 

https://indianstartupnews.com/stories/uthhan-first-marketplace-for-india-artisans-to-sell-their-handicrafts-to-end-customers/

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