Fintech startups are often the first movers in disruptive technologies, fashioned to address an unmet need or to introduce a novel product, positioning them at the forefront of these rapidly growing markets.

           Investing in these startups can lend the opportunity to get in on the ground floor of these emerging markets and cash in on the significant growth that can ensue as the industry or technology develops. Additionally, because fintech startups are typically small, they may be able to move more quickly and effectively than established firms, enabling them to capture market share and establish themselves as dominant players.

https://www.livemint.com/companies/start-ups/understanding-the-risks-and-benefits-of-investing-in-fintech-startups-11679745233008.html