As an entrepreneur, I’m naturally skeptical of experience. When you start something new, you look at the world and say to yourself, “Nobody’s been able to solve this problem before, so I’m just going to have to do it myself.”

When you get a little farther down the road and start hiring people you’re faced with a choice: Do I hire someone who’s “done this before” or someone who is smart and will be able to figure it out as we go? 

It’s easy to think that your problems are so unique that nobody will actually have the right experience anyway. And there’s some merit to that way of thinking. The world changes so quickly these days, especially in technology. So just because someone created a successful marketing campaign for another company five or 10 years ago doesn’t mean it will still translate to how people do business today.

https://marketbrief.edweek.org/the-startup-blog/startup-world-experience-problem-solving-skills-essential/