In the initial years of a startup, founder’s focus is entirely on the product — finding the right product-market fit, building and optimizing the product, before taking it to market and then reiterating on the feedback, and then as the startup grows in revenue and attracts investors, it needs to dedicate just as much time to financial planning, particularly to accounting compliances and creating basic guardrails on spending.

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https://www.inc42.com/buzz/cfos-in-tech-how-indias-new-age-finance-chiefs-are-pitching-in-towards-growth-culture/