The art of negotiation is not an exact science, so there is no exact formula. However, there are some unspoken and lesser-known rules I follow that have served me well to achieve success.

So much has been written about successful (and unsuccessful) negotiation that certain universals are well established, and yet there are still other lesser-known essentials that I have learned over my 50-year career in real estate.

Perhaps the number one universal is to look for a win-win in any negotiation. Both sides have to agree to the terms and both have to gain something as a result. Other negotiating skills are building a relationship, avoiding a combative position or approach and being mindful of timing.

Other advice for successful negotiation includes reframing hard questions or ultimatums to lower the temperature, being tough when and if necessary and delaying acceptance. It is far too easy to derail a negotiation through bad timing, for example, taking something off the table too soon or offering something up too late.

And then there are things I have discovered through countless negotiations that should genuinely give you a path to success.

https://www.entrepreneur.com/growing-a-business/mastering-the-art-of-negotiation-requires-a-lesser-known/440079