Giving your customers what they really want will help you operate more efficiently from a digital perspective and more importantly, lead you through the potential recession.

As economists continue to debate whether or not a recession is in fact going to happen, many companies are busy developing strategic plans should this come to fruition, taking the "hurry up and wait" mentality and focusing efforts on becoming more efficient with their dollars.

The past few years have been transformative for many, and hopefully, your business has implemented some customer experience and digital transformation initiatives. Maybe you were already ahead of the curve or in more cases than not, the pandemic lit a fire under your organization as it did for many others. But if not, the good news is that it's not too late to get started and with the economic uncertainty, now is a perfect time. The first step? Giving your customers what they really want with self-service options, which in turn will help you operate more efficiently from a digital perspective and more importantly, lead you through the potential recession.

https://www.entrepreneur.com/leadership/prioritize-this-tool-to-increase-customer-satisfaction-in-a/441074