Most startups and early-stage companies cannot rely on press releases alone to drive their media relations strategy and corporate visibility. As new companies, often pre-product, startups are rarely able to generate enough news to warrant a continuous flow of press releases, which means any momentum generated from hard news is left to wallow. However, all is not lost. What startups, especially those in tech or biotech, often have to offer is innovation and thought leadership – tackling a problem from a different angle or creating a new approach or technology to address a critical market pain.

https://0to5.com/why-startups-should-consider-a-thought-leadership-strategy/