Thought leadership has proven to be an essential ingredient in establishing authority, building trust and driving innovation in today's competitive market. In fact, a poll by Marketing Insider Group showed that 71% of marketers have benefitted from thought leadership via increased website traffic. In comparison, 62% have experienced increased lead generation, and 56% noticed increased media mentions. Now that's impressive!

https://www.entrepreneur.com/starting-a-business/the-crucial-role-of-whitepapers-in-thought-leadership-and/450146