This article aims to be “thought leadership” content. In fact, most newspaper columns aim to be that. Most startups aim to create thought leadership content.

Thought leadership content has become a common talking point in marketing discussions and plans at startups. And rightly soi, because thought leadership content can be extremely useful in building a startup’s brand. But what really is thought leadership content?

https://timesofindia.indiatimes.com/blogs/startup-growth/how-startups-can-leverage-thought-leadership-content/