The thought leadership content marketing playbook is facing its biggest disruption yet in the form of artificial intelligence. A recent Wall Street Journal article highlighted how publishers like The Atlantic are deeply concerned about the impact AI-powered search could have. Currently, about 40% of The Atlantic's web traffic comes from Google - but models show that could drop by 75% once AI search fully rolls out.

What does this mean for thought leaders aiming to build authority and credibility through content?

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